Another budget airline is diving headfirst into first class.Allegiant Air this week announced it's joining the wave of discounters embracing "premium." The Las Vegas-based carrier will launch a new first-class cabin beginning in 2027.Tickets are expected to go on sale in the coming weeks.The new seats appear to be right on par with what you'd expect in a domestic first-class seat — spacious recliners, calf rests, cocktail trays and extra storage.But for Allegiant, this move marks a dramatic shift from how it's done business in the past.ALLEGIANT AIRThe airline has long offered a true budget airline experience: no-frills cabins, cheap fares and add-on fees for everything else. Its true calling card: a unique route network between underserved cities and vacation destinations.Airlines race to embrace 'premium'Across the industry, though, carriers — including low-cost airlines — have been racing to build up their premium offerings.Frontier Airlines and JetBlue are each preparing to debut domestic first-class cabins by the end of this year. And Southwest Airlines admits it's thinking hard about airport lounges.Frontier Airlines Airbus A321 taxis at San Francisco International Airport (S...
Another budget airline adds first class: Allegiant's seats to debut in 2027
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